Google is integrating better visual search tools than Google Lens into its Chrome web browser to enable new types of searches that can identify what you see, not just what you type.
The company is introducing a new way to use Google Lenses across desktop devices.
Instead of opening a new tab to do a search, you can use Google Lenses on the same page in Chrome to translate image text, select an object in an image, or get the original source from an image.
The company previously demonstrated the capabilities of Google Lenses to search for images and Google Images across the web. But its full presentation was via mobile devices.
And in April of this year, Google rolled out multiple search capabilities powered by Google Lenses on mobile, allowing users to search with both text and images together, in reference to the company's broader plans to invest in Lens technology to make searches look more natural.
And the company announced before that that in the coming months it will integrate Google Lenses with Chrome for desktop computers as well.
Today's update allows Chrome desktop users to right-click on any image on a webpage and then go to the new menu option "Find an image using Google Lenses." And this is the same menu where you can save the image, copy it, or open it in a new tab. This opens a set of search results in a new panel on the side of the web page with more information about the image.
You can then choose to click a button to find the source of the image. This allows you to see other web pages that contain the same image. You can also translate text in the image or use Google Lens to help you determine what is in the image.
This feature is similar to the mirror image feature found in the Microsoft Edge web browser. This feature allows users to perform a reverse image search in a sidebar without leaving the current tab. However, the searches themselves are performed by Bing.
Google says the new feature is rolling out starting today to all Chrome users. It was part of its larger effort to help people search in more accessible ways.
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